Our client owns a leading media agency in the tax industry, offering multi-faceted services like social media marketing, advertising, lead generation, and branding to various businesses. The brand needed to deliver qualified tax debt leads to its clients that operate as tax resolution firms.
However, the client’s business was struggling to generate high-quality leads despite doing online and offline marketing. Moreover, their clients strongly preferred quality leads only. So they were looking for a technical partner to help them implement a system validating customer data for quality lead generation.
The tax debt sector demands precise, empathetic communication focused on tax debt issues. In contrast, the client was running generic campaigns that eventually underperformed in converting real prospects.
Quality lead generation demands proper alignment of paid ads, social media, radio spots, and content marketing. But without a unified conversion point, the customer journey felt disjointed, causing potential leads to drop off along the way.
Any client prefers the right leads rather than having more leads. The client's business lacked a robust validation system that identifies high-quality leads that are worth pursuing.
The existing website didn’t give visitors a reason to act. Without clear calls-to-action, engaging forms, or trust-building cues, even high traffic failed to convert into inquiries or leads.
We created a dedicated microsite within the client’s website, tailored specifically to drive conversions. With smart integrations and a user-first approach, we addressed key issues and streamlined the entire lead journey.
We designed appealing landing pages tailored for everyday users, eliminating friction and guiding them smoothly from awareness to action.
Built on Laravel 12, the platform ensures enterprise-grade security, safeguarding sensitive lead and user data with robust backend protection and modern encryption.
Every phone number submitted is instantly verified via Neustar’s real-time validation system. It ensured that only authentic, reachable leads enter the funnel.
We integrated Infutor platform to enrich customer data, providing credit scores and identity profiles that help categorize leads based on risk level and financial health.
Leads are captured and tracked through Everflow and funneled into CAKE CRM. It helps clients with smarter campaign optimization and performance tracking.
We connected key tools and systems through Zapier, automating repetitive tasks like lead routing, tagging, and notifications to boost productivity.
Optimized landing pages and validation protocols doubled lead inflow while maintaining a steady, predictable pipeline for clients.
By integrating Infutor and Neustar, we struck the perfect balance, filtering out low-intent entries and delivering 8 out of 10 leads as highly qualified.
A unified design and messaging experience across ads, pages, and CTAs led to a threefold increase in clicks, form submissions, and call-ins.
With Laravel 12, Everflow, and Zapier integrations, the system now effortlessly supports 100K+ leads/month and is future-ready and flexible.
